Community Lab

Brand Identity

Developing a new brand of choice evolving around a new experience, product, or service that addresses an identified opportunity/lack of appropriate solution in today’s everyday life. The goal was to establish a brand that is appealing to a broad (yet precisely defined) target audience, stands out within its competitive “brandscape”, and gets opinion leaders and decision makers on board for support. The brand was created in a way to connect with all audiences in a tangible way and become part of shaking up its category. Using traditional as well as innovative marketing techniques and tools to create powerful experiences.

The degree of success for this new brand would provide a measurable way to determine the level of interest consumers and businesses have in actively supporting a different lifestyle. Ultimately our goal was to disrupt the status quo and change the way businesses think!